ON LINE MARKETING ADVERTISING FOR BUSINESS

Search engines are ideal for Web users researching general topics, and they very effectively return relevant results for general queries.

But business-to-business users – industrial buyers and specifiers, for example – generally look for the most relevant result for a specific industrial query.

Because of the specificity of their needs and of their search queries, industrial specifiers and buyers often skip the general search engines in favor of “destination sites” – specific supplier Websites or industrial search sites such as ThomasNet.com.

The very act of coming to an industrial search site such as ThomasNet.com qualifies web users as part of the industrial audience, which makes them a more valuable visitor to your website than users who use general search engines.

45% of Thomas sites’ usage comes directly to Thomas URLs – bypassing the general search engines.

If you are a manufacturer or supplier looking to drive quality traffic to your website; being on Thomasnet - the world's premier on line industrial directory -  is the best way to achieve this.

Some online industrial directories perform very well on generic search terms (much as search engines do), but fail to deliver on the highly specific search terms engineers and other technically inclined industrial specifiers like to use.

Users can search ThomasNet.com by typing their detailed search strings into a prominent search box on the home page. Users also have the option of searching geographically. They can search nationally or by US State, Province of of Canada, and they can further narrow their search according to a certain number of miles from a zip code. 

If you’re serious about generating qualified sales traffic to your website, ThomasNet.com has the industrial traffic you need to grow your business.

For more information on how ThomasNet.com can help you generate qualified traffic on the Web  contact us or call 803-732-0200