| Supporting Distributor Sales Channels |
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| Written by Administrator |
| Tuesday, 14 April 2009 22:42 |
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ThomasNet Launches New Online Technology to Help Manufacturers Support Distributor Sales Channels Distributor Content Syndication Enables Manufacturers to Replicate Content Across Distributor Websites – Resulting in More Sales and Improved Quality ControlNew York, N.Y.—April 14, 2009—ThomasNet today announced its new Distributor Content Syndication technology to help manufacturers improve partnerships with their distributors. With this technology, manufacturers can now get products to market faster, with consistent and accurate product information across distributor sites. Oriental Motor U.S.A., which makes thousands of electric motors for a wide range of industrial applications, was an early adopter of ThomasNet’s service. Forty-three of its 57 distributors are using it. “It’s unusual for industrial manufacturers to work hand-in-glove with individual distributors to improve their online sales,” said Kimberly Freisheim, Sales Promotion Manager, Oriental Motor U.S.A. “ThomasNet’s Distributor Content Syndication lets us provide this value-added support—which is leading to stronger and more successful distributor relationships, and increasing our revenues.” According to Travis Sherbine, Senior Director of Marketing for ThomasNet’s Web Solutions Group, “This Distributor Content Syndication is an exciting addition to our Navigator Platform, ThomasNet’s web-based technology that provides the optimum experience that industrial buyers expect online.” This technology enables manufacturers to: ► Replicate their entire online catalog for use on each of their distributor sites. The content and navigation is seamless — whether comparing product specs, downloading CAD drawings, sending an RFQ or purchasing via credit card. ► Improve “speed to market” by introducing new products across all distributor channels in one update, which is automatically replicated across all participating sites. ► Control product positioning and accuracy. ► Encourage distributors to sell more for them by making it easier to do business with the manufacturer. Benefits to distributors include: ► Access manufacturers’ complete online catalog content including search and navigation, without the cost, manpower or ongoing site maintenance. ► Maintain existing site’s look and feel while allowing a seamless buying experience. ► Ability to improve online exposure, and reach new qualified prospects. ► Protect customer/prospect relationships. All links on distributors’ sites—such as Requests for Quotes/Information—go directly to the participating distributor, to prevent “lost sales.” click here to request more information about distribution syndication
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| Last Updated on Tuesday, 14 April 2009 23:11 |
