| How ThomasNet is Being Promoted to the Customers You Want |
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| Written by Administrator |
| Saturday, 14 February 2009 19:30 |
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According to Hitwise.com, ThomasNet.com is the top vertical destination site for industrial products and services. Through integrated marketing programs, ThomasNet stays top-of-mind among B2B and industrial buyers by having a strong presence wherever they are online…throughout their workday. Highlights include: Search Engine Marketing (SEM) ThomasNet buys thousands of keywords and phrases that industrial buyers and specifiers use to source products and services via the search engines. The words and phrases purchased are constantly being analyzed and adjusted to make sure ThomasNet is bringing the most qualified buyers to ThomasNet.com – and to your business.
e-Newsletters ThomasNet delivers several free e-newsletters to buyers, engineers and executives who opt-in to receive them. These e-mail updates keep readers informed about the latest industry news, trends and innovations – and reinforce ThomasNet’s role as a reliable source of information. Industrial Market Trends (IMT)Delivers in-depth industry news and relevant feature stories centered around a specific theme – on a bi-weekly and daily basis. The LinkThis monthly update for ThomasNet.com users highlights the latest time-saving features, tools, and enhancements to the site. Product News Alerts (PNA)Subscribers can select the product categories they want to read about, and how often – daily, twice a week, or weekly. PNAs have real impact on purchasing behavior. In a recent survey, 60% of subscribers said they purchased or specified a product/service found in a PNA. 74% have passed along a PNA to friends or colleagues.
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| Last Updated on Saturday, 28 February 2009 21:07 |
