ON LINE MARKETING ADVERTISING FOR BUSINESS

 ThomasNet is constantly seeking out new and innovative ways to reach the most qualified B2B and industrial buyers online.

• Targeting buyers on industry-related websites

ThomasNet text and banner ads are being displayed on over 60 hand-picked vertical industrial websites through the Google Content Network. This includes news sites, job sites, discussion sites, and trade magazine or association websites.

• Reaching industrial buyers on other sites they frequent

ThomasNet is capitalizing on the latest behavioral marketing techniques through a large advertising network. This involves running a variety of banner ads on websites that ThomasNet.com users visit on a regular basis.

• Connecting to buyers where they network

ThomasNet is now running banner ads and text links on the business networking site LinkedIn. These ads will be viewed
by LinkedIn users with industrial job functions, such as purchasing agents, procurement professionals, facilities managers, engineers, design engineers, and others.

Tools and Gadgets

 ThomasNet is increasing brand recognition through technology tools that meet the varying search and information-gathering needs of industrial buyers and engineers.

 Search

• ThomasNet Toolbar

The new ThomasNet Toolbar is loaded with new features that make ThomasNet.com an integral part of buyers’ online experience. The Toolbar also reminds users of the ThomasNet brand – every time they open their Web browser.

• ThomasNet Search Button for Google Toolbar

Industrial buyers can customize their Google Toolbar to include a ThomasNet button. This allows them to search ThomasNet.com utilizing the Google search box.

• ThomasNet.com Search Box on Google Desktop

This new gadget available for the Google desktop puts the ThomasNet brand on the desktop of buyers and engineers.
It saves them time by enabling them to start a ThomasNet search without opening a Web browser.

• ThomasNet Industrial Search Plugin for Firefox

Firefox users can download a ThomasNet Search Plugin that allows them to search ThomasNet.com via the box at the top
of the firefox browser.

• Add ThomasNet.com Search to Your Site

Industrial and B2B companies can add value to their websites by enabling visitors to search ThomasNet.com right from
their homepage.

Engineering:

10-in-1 Conversion Calculator

ThomasNet has created an online gadget for Windows Vista that automatically calculates conversions for area, energy, flow rate, force, length, mass, power, pressure, velocity and volume. This free tool is proving to be popular in the engineering community.

Information-Gathering:

RSS News Feeds
ThomasNet News delivers streaming industrial product news and press releases directly to the desktops of buyers and engineers who subscribe to this service. This keeps ThomasNet top of mind with buyers even when they’re not active searching for information.

Sourcing:

ThomasNet’s Purchasing Tools
A Web-based application, developed in cooperation with our partner Source One, gives ThomasNet.com users free access
to request for information/proposal and quote management tools (RFX Tools). This gives buyers a way to increase the speed, organization and efficiency of their purchasing process.

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